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Simply City
4 min read

Why SEO Keywords Matter for Restaurants On Delivery Apps (Wolt, Just Eat, DoorDash, Uber Eats)

Introduction: SEO on Delivery Apps for Restaurants

Food delivery platforms are often criticized for taking a high percentage of sales, eroding the margins of the businesses they are supposed to serve. However, this is not the case for all. Some restaurants have found ways to leverage these platforms to gain free profile views and attract more customers.

If you have a restaurant or food and beverage business, understanding how Wolt, Just Eat, DoorDash, and Uber Eats function can help you get more customers. One key aspect of this is optimizing your profile with the right keywords. SEO on delivery apps is a whole new field that people have not noticed yet.

What we want to go over in this blog post:


  • Why are keywords important: Search is present in Apps and on Searchengines

  • What can restaurant owners do: Research and optimize their online menu

  • How UX of delivery companies is driving the trend: Search for specific dishes is becoming popular

Understanding Keywords

Google indexes websites based on what is most relevant to the user making the search. High transactional keywords are crucial for businesses. For example, if a customer is a beauty and health salon (like Homenz Botafogo), focusing on keywords like "Laser Hair Removal" is essential. The same works for the delivery platforms: They are clearly moving to a search-based model inside their User Experience Example from WOLT: If you search for a specific ingredient or dish, the app will suggest restaurants that might serve this - but also dishes in the middle section. From an SEO standpoint this is genius, and at SimplyCity we also help customers improve their menu to highlight the Keywords in the menu.


There are different types of keywords: short-tail, long-tail, and local keywords. For a good online business standing, you need to target all of them. Essentially, it's about finding relevant keywords that attract the right audience. The same applies to restaurants focusing on delivery. Businesses should optimize their profiles to get more eyeballs from customers looking for their products.

The Role of Keywords in Delivery Service Visibility

Many restaurant owners think that ranking is everything, but that is not true. The most important thing is to appear in searches on the delivery platforms.

A 5-star rating or a perfect score will only take you so far because the search on these apps is all about keywords.

For example, common search queries related to food delivery might include "pizza" "vegan sushi" or "vegan hamburger." Including these keywords in your profile and item descriptions ensures that your restaurant can be found by users searching for these terms. So if you call your vegan hamburger something like "the green leaf patty" you're missing out on an opportunity to get more profile views.


Benefits of Using the Right Keywords

Using the right keywords can significantly increase your online visibility and search engine rankings, which in turn grows your reputation. More traffic to your restaurant profiles on delivery platforms can lead to potential customers looking up your restaurant on Google. Most people want to know how a place looks in real life before ordering. So, Google and Google Maps are also taking in the info from your Wolt page and taking it into consideration

Strategies for Finding Effective Keywords

Conducting keyword research is essential. Tools and techniques used by SEO experts can help identify effective keywords. Additionally, analyzing competitors' keywords can provide insights into what is working for them. Customer feedback and reviews are also valuable sources for keyword ideas.

Implementing Keywords in Your Restaurant's Online Presence

To optimize your restaurant profiles on delivery platforms, incorporate keywords in menu descriptions and promotions. Additionally, using keywords in social media posts and online advertising can further enhance your restaurant's visibility and reach.

SEO on Delivery Apps

Utilizing the right tools for tracking keyword performance and search rankings is crucial. Research shows that businesses actively monitoring their keyword performance are 75% more likely to see an increase in their search engine rankings within six months. Restaurants should check their selling statistics to understand what items the top sellers are; and if the SEO and Keywords play a role in that success. Analyzing the order flow can provide valuable insights into user behavior and preferences. By adjusting your keyword strategy based on performance data, your restaurant can stay ahead of the competition and drive more targeted traffic to your profile, resulting in more orders.

Case Studies

Several of our restaurants have successfully used keywords to boost their delivery business. One example is Didu. The menu is optimized to be clear and understandable, which is why they are having such great success via their delivery.


Common SEO Mistakes Restaurants Make

  • Overstuffing keywords, which can harm SEO.

  • Ignoring long-tail and local keywords (more descriptive keywords)

  • Failing to update and adapt keywords over time.

TLDR;

Keywords for restaurants offering delivery services are crucial for getting your profile to rank higher. We encourage clients to invest time and effort in keyword research and implementation. If you want to find out how you can supercharge your delivery flow on different platforms, shoot us an email at hello@thesimplycity.net.

Additional Resources


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