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Simply City
2 min read

The 1 Costly Mistake Small Business Owners make with paid advertising

Google Ads are a waste of money if employees aren’t trained to sell.


Showing up on the top of Google Maps is the first step. BUT there is more:



Small Businesses Should try to rank high on google Maps
For Small Business Owners Showing Up On Google Maps Is Important

Small Business Owners Can Improve Ad Spend With This Checklist:


Google Ads can be a powerful tool for driving traffic and generating leads, but they are only as effective as the sales team that handles the incoming inquiries. If your employees are not trained to sell, you could be wasting a significant portion of your advertising budget.


To ensure that your Google Ads investment is worthwhile, it's essential to train your employees to handle new customer inquiries effectively. Here's how to do it:


Build Rapport: Start the conversation on a friendly note. Ask about their day or any relevant small talk to build a connection.


  1. Active Listening: Listen carefully to the customer's needs and concerns. Repeat back key points to show understanding and empathy.

  2. Highlight Benefits: Clearly articulate the benefits of your product or service. Focus on how it solves their specific pain points or fulfills their needs.

  3. Handle Objections: Anticipate and address any objections the customer may raise. Provide relevant information or examples to alleviate concerns.

  4. Create Urgency: Encourage the customer to act by highlighting limited-time offers or special promotions. Create a sense of urgency without being pushy.

  5. Offer Solutions: Tailor your solution to fit the customer's needs. Provide options if possible, and guide them towards the best choice.

  6. Ask for the Sale: Once you've addressed their concerns and provided a solution, confidently ask for the sale. Use assumptive language to lead them towards a positive decision.

  7. Follow-Up: If the customer is not ready to commit, offer to follow up at a later time. Send a follow-up email or schedule a callback to keep the conversation going.



Investing in Google Ads can be a game-changer for your business, but it's crucial to ensure that your employees are well-equipped to handle the leads generated by these ads.


By training your team in effective sales techniques, you can maximize the return on your advertising investment and boost your overall sales potential. Remember, a well-trained sales team is the key to unlocking the full potential of your Google Ads campaigns.

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